I wanted to show the process I go through for most of my projects before even reaching full wireframes and visual design. I documented the process of a feature that never launched, but made it to the first iteration of wireframes. The project was to allow users to follow and pick their favorite brands. The images below show my white boarding sketches (or in this case, I took over the window next to my desk) all the way through the first working prototype. Both the paper prototype and working prototype were tested in our usability labs.