Seneca & Spruce was a personal project, an opportunity that allowed myself to explore and expand my creative experiences. It was started by myself and my co-founder with the goal to help emerging fashion designers. We created curated marketplace that would help emerging designers fund their lines, while providing a trusted market place that customers could come to find independent designers.
Over the course of a year, we launched a responsive ecommerce website, ran our blog with 4 local fashion bloggers, produced 3 photoshoots for product shots with 24 different fashion & accessory designers, produced 3 look book photoshoots and 1 fashion show that featured 10 local Seattle designers. During that time we partnered with Aldo shoes for an after hours shopping party and local startup called Giftstarter for group gifting options on the Seneca & Spruce website.
I gained a valueable understanding of the complete user experience from all aspects and touchpoints of the customer’s shopping journey.
BRANDING & LOGO DESIGN
“Helping emerging designers launch their lines to bring you ahead-of-the-curve finds”