Seneca & Spruce was a personal project, an opportunity that allowed myself to explore and expand my creative experiences. It was started by myself and my co-founder with the goal to help emerging fashion designers. We created curated marketplace that would help emerging designers fund their lines, while providing a trusted market place that customers could come to find independent designers.

Over the course of a year, we launched a responsive ecommerce website, ran our blog with 4 local fashion bloggers, produced 3 photoshoots for product shots with 24 different fashion & accessory designers, produced 3 look book photoshoots and 1 fashion show that featured 10 local Seattle designers. During that time we partnered with Aldo shoes for an after hours shopping party and local startup called Giftstarter for group gifting options on the Seneca & Spruce website.

I gained a valueable understanding of the complete user experience from all aspects and touchpoints of the customer’s shopping journey.

 

BRANDING & LOGO DESIGN

“Helping emerging designers launch their lines to bring you ahead-of-the-curve finds”

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WEBSITE DESIGN

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SOCIAL MEDIA

PRODUCT SHOTS
Photographer: Carlton Canary
Makeup & Hair: Lis Krebs

LOOK BOOK
Photographer: Haley Blavka
Models: Sydney Ladd & Salina Bradford
Makeup: Taylour Chanel
Hair: House of IsacAndru

 

BEHIND THE SCENES
 

 

‘EMERGE’ FASHION SHOW
More photos of the show can be viewed here and behind the scenes.
Photos from the show were taken by Sam Fu & Wendy Liu
Behind the scenes photos were taken by Lisa Town

 

Introduction to Seneca & Spruce from Seneca & Spruce on Vimeo.